Overcoming Message Resistance

Date: Wednesday, October 23, 2019
Time: 1 p.m. to 2 p.m. (Eastern Time)


One of the great challenges in public health is overcoming message resistance. During public health emergencies, community leaders and emergency responders share advice with affected communities to help reduce harm or even save lives. People often receive and understand these messages but still don’t take the recommended actions. This webinar from CDC’s Emergency Partners Information Connection drew upon communication science, behavioral science, and the experiences of emergency responders to share best practices for overcoming message resistance. CDC hosted this webinar on October 23 at 1 p.m. Eastern Time.

Webinar participants and viewers will accomplish the following:

  • Describe CDC’s role in the topic covered during the presentation.
  • Describe the topic’s implications for respective constituents.
  • Discuss concerns and issues related to preparedness for and response to urgent public health threats.
  • Identify reliable information resources for the topic.
  • Describe how to promote health improvement, wellness, and disease prevention.

Kellee Waters, M.P.S.

Christine Prue, M.S.P.H., Ph.D.

  • Webinar/Audio conference call on 10/23/2019: 1 p.m. to 2 p.m.
  • Web-on-demand training will be available in October
  • Materials: PowerPoint slide set (see Call Materials)

None at this time

Page last reviewed: September 6, 2019